Colourful illustration comparing the page builder software Elementor to full site editing themes,in shades of blue, green and red

While page builders like Elementor, Divi and Wix are popular for creating custom designs without coding, Full Site Editing (FSE) block themes offer a compelling alternative that can be superior in certain scenarios.

1. Native Integration with WordPress

Seamlessness & stability

Block themes work directly within the core functionality of WordPress. This native integration means fewer conflicts, faster load times, and a more stable website overall.
Page builders on the other hand slow down the whole UI loading-time intensely, but are giving you more flexibility in the design.

2. Cost-Effectiveness

License Fees & Maintenance Costs

Page builders come with heavy licensing fees for premium features. With block themes, you avoid the recurring costs of maintaining and updating a third-party page builder. Since block themes are maintained as part of the WordPress core, updates are seamless and less likely to cause issues.

3. Consistency and Standardization

Global Styles & Unified Design Language

Block themes use a standardized approach to design, which promotes consistency across different parts of your site. This can help with a cohesive identity. Page builders are giving you a lot more options, but you should only pay for these, if you need them.


For a fast changing, larger website, where you need to be in control of every little detail, pagebuilders can be worth considering. But if you want to rapidly produce a lot of landingpages, where the details don’t matter so much, a good block theme is much more priceworthy.